Stephen Odell

At Ford, we believe we have the most exciting and modern line-up of vehicles in the European volume industry. We plan to keep it that way by introducing numerous new and significantly-refreshed products and technologies over the coming years, and at Frankfurt we will be introducing some of these.

The centrepiece of our stand will be the stunning Ford Evos Concept - the future of Ford's global design philosophy. It will be joined by a host of other exciting introductions, including the production-ready Focus ST and the all-new Wagon and five-door Focus ST variants.

We are also expanding our range of fuel-efficient, low-CO2 powertrains by introducing a new three-cylinder ECOboost engine and new Fiesta and Focus ECOnetic models under our 'ECOnetic Technology' badge.

Our display in Frankfurt will send out a powerful message: that Ford is committed to serving its customers by delivering the very best quality, fuel efficiency, safety, smart technology and design.